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ACT and College Board Sued for Selling Student Information
This is one of the many reasons why parents need to
pay attention to student privacy issues.... As far as I can tell, there
has been no settlement or verdict yet. If you know of any updates, please
comment below and leave a link.
A standardized test taker filed amultimillion-dollar class-action
lawsuit against ACT and the College Board for selling personal information
about her and millions of American high schoolers.
The lawsuit, filed this week in a federal district
court in Illinois, seeks more than $5 million in damages from the test makers
for “unfair, immoral, unjust, oppressive and unscrupulous” conduct. Namely, the
plaintiff, a Cook County woman about which little else is known, alleges that
ACT and the College Board do not tell test takers what will be done with their
personal information. She said test takers are asked if ACT and the College
Board can "share" personal information with others. That is
misleading, the lawsuit alleges, because the information is in fact sold and
test takers -- almost entirely high school teens -- become part of a
multimillion-dollar money-generating machine for ACT and the College Board.
The test makers have long sold high school students’
personal information to colleges that want to market to students. The current price
is about 37 or 38 cents per name. Colleges are using increasingly sophisticated
data mining techniques to recruit and shape their classes. Colleges can use
such information to deny admission to students and perhaps reduce financial aid